Email marketing is a form of direct marketing through electronic mail for communication to among commercial peoples or fundraising messages to an audience.
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Email marketing can be used to improve the relationship between a business and its customers or to gain new customers.Email has become a very popular mode of communication across the global village. It has also become extremely popular to advertise through. Some of the many advantages of advertising through email are the direct contact with the consumer. There are also disadvantages attached to email advertising such as, alienating the consumer because of overload to messages or the advertisement getting deleted without getting read etc.
A common example of permission marketing is a newsletter. There are a way to let customers know about upcoming events or promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive this newsletter.
One of the biggest disadvantages to email marketing is something called spam. Spam is the word for both a tinned meat and email that is sent out to a huge number of people with little discretion. Spam is the email marketing version of carpet bombing. In fact, most email services include spam filters that weed out such emails from the general inboxes of their clients.
The visibility & popularity of the Internet has also proven advantageous to businesses as advertising and promotion of the products and services they offer can now be made efficiently at a more affordable price. Technology-savvy entrepreneurs are now resorting to email marketing to promote their products and services.